Why social media should leave your marketing department – and where it should go instead
Before Augie Ray became a great thought leader and customer experience expert, he was a leader in social media...
Marketing
How grammatical errors affect people’s perception of companies
Most people say their perception of a company changes when they find it made a grammatical mistake, according to...
Keep It Real: How Not To Over-automate Email Sequences
Imagine a time before email sequencing software. Imagine spying on customer accounts and looking for behavioral triggers to...
Social Media
Why Social Messaging is the Key to an Unbeatable CSAT Score
Brands with dissatisfied customers don't last long.How your customers perceive your business affects everything from brand reputation and customer...
Instagram Live Analytics: How to Use Data to Get More Views
Instagram Live was trending last year. When thinking about whether it fits your brand well, you might think,...
4 Metrics To Track When Using Social Messaging For Customer Care
Imagine for a moment that you have a problem with a product or service and you need to contact...
Digital Marketing
Surviving Without Cookies: How Marketers Can Prepare For A World Without Third-Party Cookies
When Google announced in January last year that it would be phasing out third-party cookies from Chrome, a wave...
Fractional CMO versus an in-house CMO: which one do you really need?
It's time to bring the big dogs in.Your company has grown so much that it is time to bring...
5 reasons your company needs to hire a fractional CMO
You dreamed of this moment. The moment you were finally profitable enough to hire more people.When you started your...
SEO
seo
The Ultimate SEO Checklist for 2021
Following this SEO checklist helped us grow our blog traffic to over 640,000 monthly search visits.It works for ecommerce stores, local businesses, affiliate sites—anything.Here’s the checklist:Basic SEO checklistTechnical SEO...
seo
How to master your next seasonal digital marketing campaign
30 second summary:Start building, optimizing and analyzing your seasonal pages now to ensure the organic visibility of your seasonal pagesStart creating, organizing, and planning seasonal content assets now to...
Web Hosting
web-hosting
HostPapa is acquiring another web hosting company and buying Canada-based LFC hosting
Canadian Web hosting and Cloud hosting services Provider for SMEs, Host papa, has acquired the Canadian web hosting company LFC Hosting. This...
web-hosting
8 Tips for Designing a More Intuitive Mobile App
Mobile apps can be a great way to make money or support your business. Through a mobile app, you can provide information, entertainment, or utility to your users, get...