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SEO's Top 5 Benefits

Nov 13


SEO has been widely accepted as a strategy for online marketing because of its effectiveness. While the advantages of SEO are numerous, these are the top five.

While the landscape of digital marketing has dramatically changed over the last time, SEO remains a valuable and efficient marketing strategy. Although there are many advantages for having a well-crafted SEO strategy, here are the top five to help you understand (or remind you!) why is Gilbert Seo so beneficial?


Traffic Increasing

Since the top spots on the search results pages get the largest amount of impressions and clicks, ranking at these positions can lead to a significant increase in traffic to your site. SEO also focuses on generating keywords-relevant title tags and meta descriptions that appear in the results of searches. Optimized descriptions and tags can increase the click-through rate, which also helps to increase the amount of qualified web traffic.



It doesn't matter whether you're an online store or non-eCommerce website, SEO can be quantifiable and trackable results, and there's no question about ROI. SEO agencies are able to track the entirety of their SEO strategies, including the growth in traffic, rankings and conversions. Comprehensive analytics also provide the ability to drill down to a finer level to view demographics and other engagement metrics of people who have visited your website. SEO agencies, as well as eCommerce sites, can track the paths that users use to finish sales, all the way to the keyword they used to search for you prior to buying. For non-e-commerce websites, you can assign values for lead conversions for example, a "contact us" form to fill out, and determine the value of your SEO strategy this way.



SEO is among the most cost-effective marketing methods as it is targeted at users who are looking for your products or services on the internet. SEO's inbound nature allows businesses to save money compared to outbound strategies like cold-calling. Although cold-calling is an effective method, the leads that result from it cost 61 percent higher than those generated using an inbound strategy like SEO. Since SEO targets customers who are actively looking for products and services like yours SEO's traffic SEO is more reliable than other strategies to market which results in savings for companies.


The usability of the site has been improved

To improve the ease of navigation for Google and other search engines SEO simultaneously helps to improve the accessibility of your website to users too. SEO consists of rearranging the structure of the site and its links to make pages within the website easier to locate and navigate. This makes it easier for Google to search your website and locate pages, it also makes it easier for visitors to find information on your website as well.


Brand Recognition

Since top position rankings result in significant impressions getting your site at these positions on the search results pages leads to increased exposure for your site. Also, being on first page for your chosen keywords does not just allow users to associate your company with the keywords you're targeting however, it also increases trust as companies that are located on the first page are generally perceived to be more trustworthy. The more pages and contents rank in high spots in search results and the higher chance for people to see your content and associate them with the company's brand.


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