Social Media Marketing – The Fear of Missing Out is Real!
Promoting your products and services on Facebook, Twitter, Tiktok, Instagram, etc., not only provides a constant and consistent presence online but generates leads and sales.
Who knows, you might even get a celebrity interested, who in turn will promote your product? The fear of missing out on social media marketing isn't just a frenzy or a hype; it's real life.
What is Social Media Marketing?
Social media marketing (SMM) refers to creating and posting content and sharing it via different social media platforms. Content is composed of images and text about a particular product or service. The objective is to allow users to engage in your post.
So the more attractive or entertaining your content is, the more it generates engagement. While some prefer free postings, others opt for paid social media posts, like Twitter and Facebook ads.
Core Pillars of Social Media Marketing
Are you ready to jump in and skyrocket your business like never before? Then you must know the basics of how SMM works. SMM is composed of five core pillars:
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Strategy
Know your objectives, target audience, and interest first before you make any campaign or content. Your campaigns must also be geo-target specific. You can decide what type of social media will be effective based on these.
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Planning and Publishing
There are billions of social media users. Just maintaining an online presence will get you followers or fans. What more future potential clients? Implementing social media marketing needs focus. Sure, creating posts is easy. However, you have to plan to make the content, not just catchy but of the right timing as well. Posts should be scheduled, not spontaneous. Remember that impromptu posting will not get you as many engagements as you expect.
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Listening and Engagement
You will receive tags, comments, and even direct messages as your brand becomes popular and reaches broader scope. Some will even make Reddit posts, Medium articles, and blogs about you without your knowledge. Make sure you keep tabs on those conversations. This can lead to more engagements. Be careful, though, when you reply to nasty comments. Offering support or explanation instead of being defensive can make you look good and helpful to your customers.
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Analytics
With all the campaigns, dollars, and efforts you have spent, you must know if your strategy works. Did your followers increase this month compared to the last? Were there more positive feedbacks than negative ones? Have you been tagged, mentioned, or even invited to a particular event to promote your brand?
There are varieties of social media analytics tools available online for you to summarize how effective your campaigns have been. Some social media platforms have their built-in analytics tool, just like Facebook.
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Advertising
You might think that posting free ads will result in a faster ROI or investment return. Not always. If you feel your free posts do not gather as much attention as you expect or want a wider reach, you might want to consider paid social media advertising. It will be easy to focus your campaigns according to your target market's interest, demographics, behavior, etc.
Optimize Your Social Media Marketing Strategy With CSMS!
Social media marketing is an excellent way to drive traffic to your website. It can be somehow time-consuming and makes your brand vulnerable to attacks and criticisms, but you're not alone in the social media war – even the big brands have critics and detractors.
But if you target your campaigns correctly and respond professionally with the help of professionals, then you have won half the battle.
Contact the professional team of Cornerstone Marketing Solutions to speed up and optimize your social media marketing campaigns so that you can boost your influence and visibility in no time!