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SEO Tips for 2022 From Denver Digital Agency

Feb 28

Search Engine Optimization or SEO is always evolving.. What worked in 2021 might not work in 2022. That's why it's important to stay up-to-date on the latest SEO tips and trends. If you don't keep track of trends or alter your strategy when Google updates their algorithm, it'll be tough to rank on the first page of results. And believe it or not, just 0.78% of users click on results from the second page of Google. If you want to attract organic traffic to your website, being on the top page is essential. As a top Denver SEO agency we're here to share these tips will help you stay ahead of the competition and improve your website's ranking in search engine results pages (SERPs). There are a number of SEO practices that you can implement to improve your website's ranking, and our Denver SEO company experts are here to help.

Focus on keywords with a high volume of searches

When it comes to SEO, it's important to focus on keywords that have a high volume of searches. These are the keywords that people are most likely to search for when looking for information online. So, if you want to rank your website higher in SERPs, you'll need to optimize your site for these keywords.

You may use tools like Moz Keyword Explorer, Google Search Console, or SERanking to examine how many individuals are searching for a phrase in a specific month to discover the best keywords. Fortunately, our Denver SEO company experts are here to help. We can help you identify the right keywords for your website and develop a strategy to help you rank higher in SERPs.

Choose keywords you can actually rank for

One of the most important SEO tips for 2022 is to choose keywords you can actually rank for. Don't focus on keywords that are too competitive; instead, focus on keywords that you have a good chance of search engine rankings for. This will require some research on your part, but it's worth it in the long run.

You can use tools like Moz Pro or Ahrefs to find out how competitive a keyword is. These tools will show you the number of websites that are currently targeting that keyword, as well as the amount of SEO traffic it receives. If a keyword has a high SEO traffic score, it's likely very competitive and difficult to rank for.

That's why it's important to target keywords that have a lower SEO traffic score. These are keywords that aren't as competitive, so you have a better chance of ranking for them. And, since there's less competition, you'll be able to rank higher than your competitors with less effort.

Optimize your website for mobile devices

One of the most important SEO tips for 2022 is to optimize your website for mobile devices. More and more people are using their smartphones and tablets to search the internet, so it's important that your website is mobile-friendly.

If your website isn't optimized for mobile devices, it will likely have a lower ranking in SERPs. Google prefers websites that are responsive, so if your website isn't responsive, you'll need to make some changes.

You can use the Google Mobile-Friendly Test to see if your website is mobile-friendly. This tool will show you how your website looks on different devices, and it will provide tips on how to improve your score. You can also use the Google PageSpeed Insights Tool to get suggestions on how to improve your website's speed.

Some of the key aspects of technical SEO include:

  • Optimizing your website for speed
  • Ensuring your website is mobile-friendly
  • Optimizing your website for search engine crawlers
  • Crafting effective titles and meta descriptions
  • Identifying and correcting any errors on your website

Use Search Engine Optimization SEO-friendly URLs

Your URL should be short, descriptive, and keyword rich. It should also include the main keyword you're targeting.

For example, if you're a Denver and you're trying to rank for the keyword "Denver SEO," your URL should be something like

This URL is short, descriptive, and includes the main keyword you're targeting. It's also easy to read and remember, which is important for users and search engines alike.

Use social media marketing to promote your content

Another search engine optimization tip for 2022 is to use social media to promote your content. Social media platforms are a great way to share your content with a larger audience, and they can also help improve your website's ranking in SERPs.

When you share your content on social media, be sure to include keywords in the post title and in the post itself. This will help search engines find your content and index it for the keywords you're targeting.

In addition, be sure to include links to your website in your social media posts. This will help users find your website, and it will also improve your website's Search engine optimization.

Create long-form content

While brevity is lovely in other writing genres, it isn't always the case for blogging. Google rewards informative material that can give the best response to search queries. In fact, SEO research have revealed that 3,000-word blogs receive 3 times as much traffic and 4 times as many shares as articles half that length. And the average first-position article in search results is nearly 2,500 words long.

This SEO trend doesn't look like it's going anywhere in 2022, so start brainstorming ways you can produce more comprehensive material for your blog this year. Not only will this improve your SEO ranking, but it will also give readers the in-depth information they crave.

Of course, this isn't to say that your blogs must be so long. We've discovered that 500-word blogs work well for both local and national businesses, particularly at our digital marketing services in Denver.

Keep it relevant

Google is a search engine that provides access to every possible topic. That implies there are trillions of search results.

How can you make sure your website ends up at the top of the list? By producing a relevant post. The keywords you've chosen throughout your article will demonstrate its relevance to the topic. Include it in your headline, first paragraph, and occasionally in other parts of the essay.

There's no magic formula for how often you should include your keywords, but aim for 2-4 occurrences every 500 words or so.

Don't try to trick a robot; write high-quality content 

Optimizing an article to rank well on Google is a lot more than simply producing a long piece of content and cramming keywords into it. Remember that your material should be written for humans first and search engines second. You shouldn't expect to rank unless you create a log that you believe is one of the top 10 pages on Google.

Ensure that your blog includes in-depth information, statistics, references to research, and contributor quotations.

Improve your SEO in Denver with Denver Digital Agency

These are just a few of the SEO tips for 2022 that you should keep in mind. If you want to improve your website's ranking in SERPs, be sure to follow these tips. And, if you need help with your SEO in Denver Colorado , be sure to contact a Denver SEO services company like ours. We can help you develop an SEO strategy that will help you rank higher in SERPs and increase your website traffic.

Visit Denver Digital Agency | Denver SEO to grow more your business.