10 Things You Think You Know About SEO – But Are Completely Wrong

Mar 11

Because half of what's written about SEO contradicts the other half, it's easy to have the wrong picture about it. Because you'll never have a successful SEO strategy, or local SEO strategy without it, the Straight North blog attempts to be a source of factual information. Here are ten of the most common misunderstandings.

#1 It's all smoke and mirros: It's all a bunch of smoke and mirrors when it comes to SEO. SEO is difficult and frequently complex, but it is based on facts and rigorous research when done correctly.

#2 SEO is a miracle worker. The inverse notion is likewise incorrect. SEO takes time and typically requires a substantial financial commitment. SEO is the major and dominating type of Internet marketing for many businesses, but it is rarely the only one.

#3 Every SEO firm is the same. Expertise, market focus, campaign emphasis (e.g., e-commerce or lead generation), organizational stability, and experience vary greatly among SEO firms. An SEO consultant should be thoroughly verified.

#4 It's all about the keywords you use. Keywords alone aren't going to cut it. Content quality is important, and Google is working hard to make it even more so. Keywords aren't important. No, it isn't correct either. Keywords still matter a lot, according to the study. Keywords can't be overlooked, even if their use isn't as exact and mechanical as it was in the early days of SEO.

#5 The higher the number of incoming connections, the better. The amount and quality of incoming links are more essential than the number of connections. You will be harmed rather than helped by links from unrelated or dodgy websites.

#6 When it comes to displaying our brand, SEO gets in the way. In fact, the inverse should be true. The use of well-written SEO-driven content and a website layout that is SEO-friendly should help your visitors navigate your site with ease.

#7 The most important aim is to improve your ranking. No. Obsessing with rankings might lead you astray. What good is ranking high for a phrase that no one searches for or that has nothing to do with what you sell? It's a lot more difficult to target keywords. Find out more.

#8 The most important aim is to increase organic traffic. No, not this time. More organic traffic is beneficial (from an SEO standpoint) only if it results in sales leads.

#9 The most important aim is to increase conversions from organic traffic. While this is true for e-commerce websites, greater conversions (phone calls and form submissions) do not always imply more sales leads for lead generating websites.

Customer service enquiries, job seekers, sales agents attempting to offer you services/products, spam, and other requests can all trigger conversions.

Ensure that you're tracking campaign conversions utilizing qualified sales leads from your CRM system.