Why it is Important to Track your Keywords Rankings in SEO

If you think about it, SEO is similar to a competition in which you play the 'rankings game' against other websites. When it comes to SEO, a lot of things go into it, such as content production, content optimization, keywords research, off-page SEO, and so on. When so much effort is being made on SEO, it is only natural to know how your website is doing in the search results.

In other words, it is important to know the result of your SEO efforts because, at the end of the day, all the SEO efforts are being made to improve rankings in the SERPS! And that's where tracking your keyword rankings comes into play - Having a zip code city rank tracker in your SEO arsenal gives you a snapshot of how different pages of your website are performing in the SERPS against your competition.

Why is it Important to Track your Keywords Rankings in SEO?

We all do SEO (search engine optimization) to improve our website rankings in the search engines such as Google, Bing, and Yandex. But how does one measure the result of SEO efforts? The answer lies in tracking your keyword rankings on the major search engines.

In fact, the benefits of keyword tracking are way beyond measuring your website's performance on Google and other search engines. It also helps you identify the SEO techniques and optimizations which work and which don't. So we can also say that tracking your keyword ranking helps you improve your SEO strategy and provides more context rather than shooting darts in the dark.

Without wasting time, let's look at some of the benefits of tracking your keyword rankings:

Identify What Works & What Doesn't Work!

One major mistake made by a lot of companies when it comes to SEO is that they rely on publicly available information. On the internet, you will find conflicting and even dangerous information about SEO which can even harm your rankings on the SERPs. On one website, you may read someone talking about stuffing LSI keywords and using a high KW density. On another website, someone may talk about lowering the KW density and so on!

The thing is, you can't rank a website by following people's advice! That's why it is important to follow your own SEO strategy and identify what works and what doesn't by tracking your keyword rankings!

Boost Your Revenue

Monitoring your keyword rankings on Google and other search engines also helps you boost your revenue! According to an estimate, when a website moves up one spot in SERPs, the click-through rate increases by 30.8%. This means that you can look at the data from your keyword rankings and find the pages which are not on page one.

So by focusing your SEO efforts and budget towards that page, you can improve the rankings and thus indirectly improve your revenue!

Competition Monitoring

Another benefit of keyword tracking is that it allows you to monitor your competition. Do you see a competitor quickly climbing up the ranks in organic search? You can look at their content and backlinks data to figure out their SEO strategy and then replicate it for yourself!

Similarly, you can also step up your game if you find out that your competitors are also putting more SEO efforts into their websites!