What is a Marketing Funnel

What is a marketing funnel and why should every online marketer make one?

It is a marketing strategy to convince prospective customers to purchase items from your business. It's a sales process in which a visitor comes to your blog to seek information that may solve a problem. However, via certain tools, you will be able to establish a relationship with each person who visits your blog.

This will enable you to understand the visitors' needs. This will allow you to provide the best information possible to all your visitors. When you earn the trust of a visitor they are more likely to purchase your products. The visitor becomes a customer.

Many customers become regular customers, and will be more likely to buy each item on your site. A marketing funnel outlines the steps required to convert a person who comes to your site into a client who will return to you for all future purchases.

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This is the ultimate goal. This is possible by using a funnel that is well-designed.

You've got your marketing resources to grab people's interest and draw them into the funnel. Once they've completed the form on the PERSONAL lead capture page they will be entered into the funnel. I say "personal" because nobody will ever opt-in to your lead capture for business page. They want to be a leader and not a business.

The page for lead capture is where they enter into the funnel - when they click that "Sign Up Now" or "Enter Here" button, they are entered into a whole new concept in network marketing.

The most important thing is that they are competent to perform the task. It's up to them. They don't need to pay your services as a mentor or leader. You can also show them ways to get more leads and cash into their businesses.

This is how a standard funnel works.

To attract and qualify customers to your product To attract and qualify people to your products, you must provide them with a freebie on the "front end". To receive your free product you must join (also known as opt-in) and give your email address and name. Then you'll add them to your email list.

Now, you've got those contacts on your list of email addresses and you can also send related offers to them that they may be interested in.

After signing up for the offer, the user will be directed to a webpage that provides an affordable price, or what is known as a tripwire offer. It is here that they'll be moving to your "backend" of your funnel.

The purchaser are taken to another related offer at less cost if they purchase the low-priced offer (also called an upsell). If the buyer purchases the higher-priced offer, they will be taken to another related product at a higher price. This process can be repeated for many more.

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