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Denver LED Signage: How to choose the best one for your business

Apr 21

Denver LED signage is a great way to get your business noticed. Not only are they more affordable than traditional advertising, but they also draw attention to your company in a way that other forms of advertising cannot. With so many different types and sizes of Denver LED signs available, it can be difficult to know which one is right for you. In this article, we will discuss the different types of Denver LED signage and how to choose the best one for your business.

What is Digital Led Signage?

We've all heard the phrase "digital signage," which refers to a digital display that broadcasts multimedia information or films for educational or marketing reasons. It's everywhere. We've seen commercials at bus stops, obtained airport information via digital signs, eaten at fast-food restaurants, bought movie tickets, and looked up directions at museums thanks to digital signs.

Digital signage has a wide range of applications, and it can be used at a variety of customer touchpoints. Digital signage can be customized to match a company's specific needs, although it is most commonly used in the following ways. Indeed, the digital signage market is predicted to increase from $20.8 billion in 2019 to $29.

Types of LED Sign in Denver

There are many types of Denver LED signs, and the type you choose will depend on your needs and budget. Here are some of the most common types of Denver LED signage:

Monochrome LEDs

These are the most basic type of Denver LED sign, and they can only display one color. Monochrome LEDs are often used for simple messages or for displaying the time and date.

Full color LEDs

As the name suggests, these Denver LED signs can display a full range of colors. Full color LEDs are more expensive than monochrome LEDs, but they offer a lot more flexibility in terms of what you can display.

Video walls

A video wall is a Denver LED sign that is made up of multiple smaller LEDs. Video walls are often used to display large images or video content.

Moving message boards

These Denver LED signs can display scrolling text or images. Moving message boards are often used to advertise sales or special events.

Video Display Screens

The most popular digital signage are video screens, which use personalized text, movies, animations, and graphics to pique attention.

Tri-color LED Signs

The tri-colored LED displays, which are available in three beautiful hues - red, green, and yellow - allowing you to interact with consumers by text messages, basic pictures, and animations. You may change your message or picture at any time; this is also true for double-sided and full-color signage.

Digital Menu Boards

It's very typical for restaurants to alter and update their menus on a regular basis. Using digital menu boards, restaurant owners may make changes to their menus while still offering enticing food photos to customers.

Indoor and Outdoor Digital Signs

The required display brightness in indoor circumstances is modest. Because they will be seen from a close position, they have a wide visual angle. These displays must be viewed from a significantly greater distance, and the display cabinet must be able to withstand severe weather conditions such as rain, storm, and lightning.

A bigger, outdoor LED sign, for example, may be better at drawing attention from passers-by in your area, especially when they're far away. If you're in a congested retail environment with a lot of foot traffic, an interior or window LED sign might assist you increase impulse purchases by advertising special offers and discounts.

Way Finding Boards

Static maps cannot be modified or updated in real time, but digital wayfinding boards enable customers to view custom instructions while allowing business owners to modify and alter the information at any time.

Lightbox sign or cabinet

A lightbox, sometimes called a backlit sign, is an electrically illuminated business sign with a translucent screen that reflects light. Because lightboxes may be adjusted in size, they're ideal for both indoor and outdoor usage. These have an easy look with internal lighting.

Signs in this category are illuminated by an internal source of light, which is generally a fluorescent lamp or LED lights that shine through a translucent panel. The logo, brand, name, or other pertinent information for your company is displayed on this panel. These signs are cost-effective and stand out well during the day and at night when the lights are turned on.

How much does an LED signage costs?

The price of Denver LED signage varies depending on the type, size, and complexity of the sign. Simple monochrome signs can start as low as $100, while more complex video walls can cost tens of thousands of dollars.

$3,000 is the average cost of signage. Signs range in price from $500 to $5,000 on average. Signages that are 5-10 square feet in size and lack electrical components cost between $50 and $1,000. Large signages with a free-standing structure form of a billboard, monument, or pylon sign can cost $500 to $50,000. Denver LED sign companies will work with you to find the best solution for your business needs and budget.

What to consider when choosing an LED signage?

Location:  Do you want to place the sign in a busy or sluggish zone? Is there any chance that big vehicles, normal cars, or people will cause congestion? Do you want the signs to be erected on a building or a roadside pole, or will they be exhibited indoors? The choice will be influenced by the site of installation. You must also think about the number of signs you will need.

Size and Shape: When it comes to signage, business marketing and branding are top priorities; as a result, the sign must communicate the necessary information in order to make an impact. Size restrictions imposed by zoning regulations, distance from your target audience, and site limitations may all impact the size of your sign.

The most important thing about signwriting is that it allows for the customization of messages according to your preferences. There are limitless combinations possible, including typefaces, shapes, sizes, single- or double-sided faces, and a variety of colors and fonts. It would be a waste of money if the signage were too big, tiny, or didn't stand out.

Flexibility: Consumers expect your store to deliver a positive experience every time they come because the world is constantly changing. Depending on the sort of company you run, flexibility may take various forms, but it has always been there. LED sign boards help you to advertise deals without having to print materials that won't be needed for a while.

Content-Type: You may use signs to display text, video, images, and animation. The kind of signage you require is determined by the material you wish to expose. Some offer full-length films and actual photographs that should best match your video format. Others include thousands of pictures and animated sequences.

Budget: Signage is a significant expense for any business; the cost of various sign types, shapes, and arrangements varies significantly depending on materials used, as well as other elements such as illumination. As a result, determining what to invest in is frequently influenced by the amount of money available. When you consider that a high-quality sign with good craftsmanship might last for many years, it's worth taking the time to find a Denver LED sign company that can create something perfect for your business.


Customized LED signs are so appealing for a variety of reasons, including appealing customer service, better pricing, high quality, and all other advantages. If done correctly, effective signage can provide subtle yet important communication signals to your current and potential consumers while also increasing brand recognition and aiding in the conversion process.

GTG Marketing is one of the best companies in Denver that provides excellent customer service, better pricing, and high-quality led signs. They have a team of experts who can help you with all your signage needs. Give them a call today or visit their website at! They offers free consultations, so don't hesitate to give them a call.