The Sales Funnel For Effective Online Marketing
For centuries the sales funnel has been an integral part of traditional marketing and business. I have observed that funnels for Internet business are becoming increasingly well-known.
People want to learn more about the marketing concept and how it can be used to enhance their online marketing efforts. If you would like to know something more about the sales funnel to help you with efficient Internet marketing I invite you to continue reading.
The Sales Funnel: What is it?
A marketing funnel isn't a funnel. For this marketing concept, "funnel", is used to visualize and explain the entire process of selling. Because it uses a wide opening for customers who are "Unqualified prospects" on the top and a much narrower opening to convert sales in the middle,, the term funnel is an accurate comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
These are what we call "unqualified prospects" at the top or at the beginning of the funnel. They are people who might need your services or products however haven't been approached by you prior to. After several sales and promotions, you will have gotten people who have purchased your product or service.
Another reason the concept of a lead generation funnel works is that it makes it possible to track your prospects' actions at different stages of the sales process. It's possible to forecast the number potential customers using the sales funnel by knowing the numbers of qualified prospects at each stage of the process.
A sales funnel will allow you to see exactly what and where your sales process is failing or succeeding or failing, or if your marketing campaign isn't getting enough potential customers at any point within the process. This data will help you determine what your primary focus should be and how you can maintain sales at the proper amount. It can be used to manage and gauge the customer's sales process.
The Sales Funnel Top Front - End
The front of your sales funnel must be the most active part of your sales funnel. This requires constant testing. There is no limit of front-end concepts. Your imagination and your resources are the only limitations.
The primary goal of the front-end will be to draw in prospective customers and turn those buyers into buyers further through the sales funnel.
The prospective client becomes "qualified" when they sign up or subscribe to something that you offer. This is the point in the sales funnel where the potential client or "Unqualified prospect" is a qualified lead due to the actions they've taken which show they are interested enough to purchase your product.
For your front-end to be efficient, you need to drive targeted traffic to your website, blog, or squeeze pages. The most effective methods and resources to accomplish this are article marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners, blogging, forum posting, content marketing and more.
There are a variety of ways to "qualify", the "Unqualified Prospect". A squeeze page is one of the most efficient ways to "qualify" the unqualified prospect. It lets you offer something of value, relevant to your products or service, which customers can get at no cost or at a significantly reduced price by requesting their email address. There are many products available such as newsletters, videos, emails, courses ebooks, as well as related reports.
We can realize that the front end of your sales funnel is where folks are drawn into your sale funnel. But what do you think of the back-end?
The Bottom of The Funnel: The Back-End
The back-end or bottom of the sales funnel is where the main profit and sales are generated. It is also where you'll find your more expensive products. They are all relevant to the same audience, but they are offered in various formats, such as video, audio and live interactions.
The main difference between front-end and the back-end is the type of client as well as the cost of the product or services that are offered.
It's true that only a tiny percentage, perhaps 1 to 2 percent of the total number of people who enter your front-end will end up in your back-end. This is fine, as this small segment will be investing more money.
It is evident that, while front end products and services may cost under $100, back-end products and services typically cost in the 100s or 1000's. The bottom or back-end of the sales funnel is your primary source of income for an Internet business. This is also the most predictable area of the selling process.
The sales funnel is as complex or simple as you want it to be, as long you have the proper resources and creativity.
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