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Five Reasons Your Business Needs A Youtube Channel

Jul 14

Your business' success depends on good exposure.

With YouTube, businesses of all sizes can find solutions to any number of problems or learn how to do something the right way.

From marketing and promoting products to providing instructions for repairs or fixing appliances- that are just some of the many ways YouTube can help your business. After Google, YouTube is currently the 2nd most popular search engine. Alongside Google and Facebook, it ranks 3rd in terms of the number of visits per day worldwide. The video-sharing website attracts over a billion users each month, and more than 100 hours of new videos are added every minute.


To summarize, YouTube has become big enough that you’ll always find an audience that will convert into eager customers and followers of your company. You can use this website’s traffic swarm using the correct strategy. You’ll need to focus on informing, entertaining or solving the problems your target audience has. The platform will source new prospects for you to feed off of, so all you’ll need to do is grow your company using that.


Now is the perfect time to start using YouTube if you haven't already. Whether you're looking for ideas, inspiration, or just a general overview of what's going on at your company, YouTube has something for everyone. If you're looking to put together a channel and want some help getting started, here are five simple steps you can take today.


1. YouTube is Growing Fast

YouTube is a powerful marketing tool that can help your business in various ways. It’s one of the most popular online platforms and has become an essential element of social media marketing. A channel allows you to communicate with customers, build relationships, and track viewership data. A business can use this data to improve marketing efforts in the future. Videos can also be used to promote products or services and inform customers about your company’s culture and policies. So, whether you’re just starting out or looking to expand your reach, a YouTube channel is essential to your business strategy.

Some of the platform’s most popular content includes:

  • How-To Videos: As a method of demonstrating your company, product, or knowledge, as well as marketing your brand online on this popular social media platform, you may produce high-quality videos demonstrating how to accomplish a given objective.
  • Explainer Videos: Explainer videos are used by businesses to explain the benefits of their goods or services to prospective consumers. They are more educational and less sales-oriented than promotional films, making them a lot simpler to market to your consumers.
  • Training Videos: Another fantastic technique to utilize YouTube to expand your brand is to post training videos that give your prospects a sample of what they may expect from your company in the shape of a video presentation. Mail bird, for example, uses explainer and how-to videos to educate its audience on its YouTube channel. This sort of material helped increase their viewership and subscribers, which drove traffic to their blog.


To continue learning about why your business needs a Youtube channel, continue reading here.


Contact Smashing Pixels today, and we’ll provide a helpful guide on creating a successful YouTube channel for your business.

Smashing Pixels is a locally owned and operated company, and we’ve experienced building high-quality, affordable business websites. If you’re looking for a web design company in Fairview, Brantford, Ontario, look no further!

We specialize in web design, on-page SEO, content generation, video SEO, technical SEO, GMB, and even link services in addition to the standard digital marketing services. Contact us today!