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Why Your Business Needs Social Media

Aug 10

A social media strategy is important to cover today's marketing needs.

At first social media outlets were just for communication, but as their popularity grew, businesses saw this as an opportunity to increase their potential consumer base.

If your business is not on social media, you’re missing out on the huge opportunity to reach a more targeted audience and build a loyal following of customers.

Consider these reasons why your online success depends on social media.

  • Over 70% of adult online users are active in social networks
  • Facebook, the leading social media platform, has close to 1.5 billion active users
  • Social media provides the opportunity to get up close and personal with your target market
  • Besides connecting with others, internet users are using social media to make purchasing decisions

How we use SM to drive customers back to your website

Our SM service focuses on building a following for your business, enhancing your online brand, and driving potential customers to your website. Some of the strategies we use to drive traffic include the following:

  1. Generate and publish engaging content
  2. Connect with influencers
  3. Announce what’s new in your business
  4. Announce a sale
  5. Create exclusive offers and incentives for your social media followers
  6. Hold contests
  7. Run an online ad

Why using SM to connect with your clients is #AWESOME

Your clients will probably visit your website when they need your product or service. Even then, they might have the attitude that it’s strictly business. Once the transaction is done, your business is off their mind until they want your product or service again.

Social Media is the link that provides the opportunity to interact with your clients in a less business-like way. It opens the door for communication that makes your company approachable and trustworthy. It might even bring in a referral or two.

If you want to stay top of mind and relevant to your customers, you need Social Media.


Continue to read here to learn more about the social media services Smashing Pixels offers. 



Smashing Pixels

1 Market St. Brantford, Ontario