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How Often Should SEO Be Done?

Oct 11

SEO is not a one-and-done task; it's an ongoing, evolving process. For home service business owners, SEO can be a game-changer in reaching potential customers. But the question arises: how often should SEO be done to maximize its benefits? In this article, we delve into the optimal frequency and strategies for effective SEO.

How Can You Do SEO?

Before discussing the frequency of SEO, it's essential to understand the different aspects involved in SEO strategies.

  • Technical SEO

Technical SEO is the backbone of any SEO strategy. It involves optimizing your website's technical elements to improve its search engine visibility. This includes aspects like website speed, mobile optimization, crawlability, and indexing.

When considering how often SEO should be done, technical SEO is an ongoing process. Regular site-wide SEO audits should be conducted to identify and fix technical issues promptly. These audits ensure your website is functioning optimally for both users and search engines.

  • On-page

On-page SEO deals with optimizing elements directly on your website. This includes keyword optimization, meta tags, content updates, internal linking, and adding fresh content.

To maintain a strong online presence, on-page SEO should be a consistent effort. Regularly updating and optimizing your content, utilizing the right keywords, and keeping meta titles and descriptions fresh are crucial aspects of on-page optimization. Monitoring your website's performance through Google Search Console and adjusting your on-page elements accordingly is a smart strategy.

  • Off-page

Off-page SEO focuses on improving your website's authority and visibility through external factors like inbound link building, social shares, and local SEO efforts.

The frequency of off-page SEO efforts varies. Inbound link building should be an ongoing activity. Regularly gaining quality backlinks from reputable sources enhances your website's authority, positively impacting its rankings. Social shares and local SEO, on the other hand, require consistent engagement and interaction with your audience.

Why You Should Do SEO Often

Consistency is the key to SEO success. Doing SEO often offers several advantages for your business.

  • Maintain Ranking Positions

Search engine rankings are not static; they constantly fluctuate due to various factors. Doing SEO regularly helps in maintaining your ranking positions amidst these fluctuations. It ensures that your website remains visible to potential customers.

For home service business owners, maintaining a prominent position in search results is crucial. Regular SEO efforts can help in achieving and retaining high rankings for target keywords.

  • Gain Advantage on Low-Hanging Keywords

When it comes to keywords, some are highly competitive, while others are easier to target. Doing SEO frequently allows you to identify and capitalize on less competitive, yet relevant keywords.

For home service businesses, ranking high for less competitive keywords is like picking the low-hanging fruits. It increases your visibility on the search engine results pages (SERPs), attracting more potential customers to your services.

  • Get an Edge Over Competitors

Digital marketing is fiercely competitive. Your competitors are constantly striving to improve their online presence. Regular SEO ensures that you stay ahead of competitors who might be lagging in SEO efforts.

For home service businesses, staying ahead of competitors can mean being the go-to choice for potential customers. An updated and optimized website often gives you an edge over competitors with outdated content or poor SEO strategies.

How Often Should Your Page Be Optimized?

The frequency of optimizing your website is pivotal in maintaining an effective SEO strategy.

  • Once a Month Technical Site Audits

Performing technical site audits monthly is a prudent approach. This allows you to recalibrate your site regularly, identifying and fixing any technical issues promptly. It ensures your website is always optimized for search engines.

For home service business websites, doing a technical audit every month is like maintaining your tools. It ensures they're sharp and ready to deliver the best performance when needed.

  • Frequent On-page Optimization

On-page optimization should be an ongoing effort. Adjusting keywords, meta tags, and content based on performance data obtained from Google Search Console can provide a significant advantage.

For home service businesses, frequently optimizing on-page elements is akin to fine-tuning your equipment. It ensures everything is in top shape to serve your customers efficiently.

  • General Site Audits

A comprehensive site audit should be conducted quarterly or annually. This is a strategic review of your SEO approach, helping in analyzing its effectiveness and making necessary adjustments.

For home service businesses, regular site audits are like business reviews. They provide insights into what's working and what needs improvement, contributing to the growth and success of the business.

  • When Major Search Algorithm Updates Are Announced

Major search algorithm updates can significantly impact your website's performance. Whenever such updates are announced, it's essential to optimize your website accordingly.

For home service businesses, adapting to algorithm updates is like upgrading your equipment to meet industry standards. It ensures you're at par with the latest requirements and ready to serve your customers effectively.


  • Can I perform SEO activities myself, or should I hire a professional?

You can handle basic SEO tasks, but for comprehensive and effective SEO, it's often beneficial to seek assistance from experienced professionals or agencies specializing in SEO services.

  • How long does it take to see results from SEO efforts?

The timeline to witness significant results from SEO varies based on multiple factors such as industry competitiveness, website optimization, and the effectiveness of SEO strategies. However, visible improvements can often be seen within 3 to 6 months of consistent efforts.

  • How do I choose the right keywords for my business?

Selecting the right keywords involves understanding your business, target audience, and conducting thorough keyword research. Consider the relevance, search volume, and competition associated with each keyword to make informed choices.


In conclusion, the frequency of SEO activities is critical for maintaining a strong online presence and ensuring consistent visibility to potential customers. SEO is not a one-time task but an ongoing process that requires regular attention and optimization. For home service businesses, staying updated with the latest SEO practices and adapting to changes is vital for long-term growth and success. Tailor your SEO strategies to align with your business goals, and remember, the more consistent and strategic your SEO efforts, the more significant the rewards in terms of online visibility and customer engagement.