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Unlocking Business Insight with LEGO® SERIOUS PLAY® in Thailand

Jul 28

Today’s business challenges require more than data and dashboards—they demand creative thinking, fresh perspectives, and meaningful team dialogue. This is where LEGO® SERIOUS PLAY® (LSP) stands out as a powerful facilitation method. Built on the idea that hands-on, minds-on learning leads to deeper engagement and insight, LSP helps teams unlock new solutions, build alignment, and explore strategy in an entirely new way.

 

In Thailand, where respectful communication and group harmony are valued, LEGO® SERIOUS PLAY® offers a safe, engaging, and effective approach to drawing out honest ideas and aligning diverse teams.

 

What Is LEGO® SERIOUS PLAY®?

At its core, LEGO® SERIOUS PLAY® is a structured workshop methodology that uses LEGO bricks as a medium for creative problem-solving, team alignment, and strategy development. Participants are guided through a series of build-and-share exercises, using models to express abstract thoughts and explore complex issues.

It’s not about playing—it’s about thinking with your hands. The LEGO models serve as metaphors, allowing individuals to articulate ideas they might otherwise struggle to express with words alone.

 

Why It Works for Thai Organizations

In Thai corporate environments, where indirect communication and hierarchy can sometimes limit open dialogue, LSP breaks down barriers. It creates a level playing field where every voice is heard, not just the most senior or confident.

 

Participants are fully engaged in the process, which enhances:

 

  1. Focus and attention

  2. Psychological safety

  3. Equal participation across all levels

  4. Deeper reflection and commitment

 

Whether you're working with a local SME or a regional headquarters team in Bangkok, LSP makes strategic conversations more inclusive and effective.

 

Common Use Cases for LSP

 

Organizations in Thailand use LEGO® SERIOUS PLAY® for a wide variety of challenges, including:

 

  1. Team alignment: Building shared vision, purpose, and team identity

  2. Leadership development: Exploring values, strengths, and leadership styles

  3. Change management: Navigating transitions, resistance, and team uncertainty

  4. Strategy and innovation: Co-creating future scenarios and solutions

  5. Problem-solving workshops: Unlocking new perspectives on persistent issues

 

Because the process taps into both logic and creativity, it's especially useful in cross-functional teams where diverse viewpoints must be integrated.

 

What Happens in a LEGO® SERIOUS PLAY® Workshop?

 

A typical LSP session is facilitated in a highly structured way, following a proven framework:

  1. Posing the question – Participants are given a key challenge to explore

  2. Building with LEGO® bricks – Each participant creates a model to represent their idea

  3. Sharing the story – Everyone explains the meaning behind their model

  4. Reflecting and synthesizing – Themes are captured and discussed as a group

This process is repeated with increasing complexity, gradually building deeper understanding and group alignment.

 

Facilitators Make the Difference

 

The success of a LEGO® SERIOUS PLAY® session depends heavily on the quality of facilitation. Skilled facilitators create a respectful, high-trust environment where participants feel safe to explore and share.

 

In Thailand, cultural fluency is key. Effective facilitators understand local business etiquette, adapt communication style appropriately, and can guide both Thai and multicultural teams through a productive, energizing experience.

 

Why Businesses in Thailand Are Embracing LSP

 

Thai companies increasingly face fast-moving competition, regional expansion, and evolving talent expectations. Traditional meetings and top-down communication often fall short when it comes to navigating this complexity.

 

LEGO® SERIOUS PLAY® offers a fresh, human-centered approach that supports:

 

  1. Strategic alignment

  2. Team engagement

  3. Leadership clarity

  4. Innovation and adaptability

 

It brings teams together—physically and mentally—to co-create solutions that are understood, remembered, and supported.

 

Ready to Experience the Power of LEGO® SERIOUS PLAY®?

Whether you're leading a transformation, launching a new team initiative, or simply looking to boost collaboration and creativity, LSP delivers lasting value.

 

 

👉 ChangeWorks Ltd. offers certified LEGO® SERIOUS PLAY® facilitation for organizations across Thailand. With deep experience working with Thai and international teams, their sessions are customized to your needs—ensuring real outcomes, not just a fun workshop.

Let your teams build, speak, and grow—brick by brick.