SEO or Pay Per Click? Which is best for your company?



There are many ways you can drive traffic towards your website. Most people use SEO and pay per click advertising (PPC). But which one is right to choose for your company? That’s the question that you might be asking, and it is a hard one. Before you make this decision, there are many factors.

This blog post provides some insight into SEO vs. PPC, so you can make an educated decision on which strategy will work best for your business. We will also be discussing how these two strategies combine to create the best campaign possible for any given organization.

What is Pay Per Click Advertising (PPC),?

PPC advertising may also be called paid search marketing. It’s an online platform that provides advertisements to anyone who searches for a keyword or phrase.

PPC means that your ads will be displayed on the right-hand side or the top of specific keywords related your business. Your ads will appear based on an auction system. The highest bidder gets their ad displayed, but only when it is relevant or most likely be clicked.

This strategy could help you increase your company’s brand awareness and drive more traffic. There are some issues that could make this strategy not a viable long-term solution for driving traffic to search engines.

Digital composite of company graphics and background

What is SEO?

SEO stands optimization. Organic marketing refers to it as a form of marketing that allows your website to appear organically in search engines using keywords relevant to your business or products without the need to spend any money advertising.

This term is often interchangeable with phrases such, “getting you website to rank higher” in search engines. However, that’s not always true. SEO is not just about ranking high on Google, Bing or other search engines. It can be a powerful way for you to drive traffic.

Finding your business online through organic searches begins with keyword research. This basically refers to the process of identifying what people search for when searching for information.

This will allow you to determine what keywords are most relevant for your product, what number of people search each term monthly, and other information. So that other sites can link to your site, you’ll need to spend time building content around those keywords.

What are the benefits of SEO and PPC for your business?

Both organic and paid searches offer numerous benefits. It comes down ultimately to what your business requires in the short and long term. There are advantages to each approach, however.

Paid Search (PPC), which is best for traffic generation and brand awareness, is preferable. This is a cost-effective way to get your online marketing started. Pay-Per–Click Ads may be targeted by demographics, time of day or location for improved targeting.

Organic Search (SEO), which is a long-term strategy can build stronger customer relations over time. This will enable you to attract more qualified leads than just taking an ad impression.

What Are the Drawbacks Of SEO And PPC?

Paid Search is expensive as you have to pay per click for someone to see your ads. Furthermore, it’s not guaranteed that they will fulfill the intended goal.

This is an example: If someone visits a Google Ad to search for red widgets and leaves without buying anything, or signing up for more information, this would be a wasteful advertising campaign.

Organic Search (SEO), like all things, is slow because it starts from scratch. To ensure that your website is visible to potential customers, you will need to write content around key keywords relevant to what your company offers.

Which one is best suited for you business?

Both have their strengths and weaknesses, but the best one depends on what you want to accomplish. PPC might be the best choice for those looking for an immediate fix with short-term results, such as brand awareness and traffic generation.

You should also be focusing on SEO and organic search if you’re looking for long-term solutions with qualified leads who are more interested in your products than simply being clicked through an impression.

Magnet Marketing provides SEO and PPC Marketing.

Magnet Advertising uses both PPC and search engine optimization to increase traffic. We are here to help you create a strategy, custom content that will draw the right people interested in your product or service and any other marketing requirements. For qualified leads for your business, contact us today.


Jeffrey Rabinowitz