White Label SEO Services - Web Page Content Writing
A GUIDE TO WRITING GREAT WEB PAGE CONTENT
Want to learn how to write web page content that captures the interests of readers? That’s exactly what you are going to learn in this guide.
It can be quite challenging to craft web page content that engages readers and persuades them to take action. Most visitors to your website will spend some seconds before they decide the next thing to do.
You need compelling website content to keep readers glued to your website. Well-written web pages that are optimized for the search engines will not only rank in search results but will also engage and convert your readers.
What is Web Page Content Writing?
Web content writing refers to the process of planning, writing, and editing web page content, usually for marketing purposes. It involves generating topic ideas that align with your buyer persona and then creating written content around the topics.
Why is Web Page Content Important?
Web page content creation is an important component of inbound marketing. When you create web content, you are offering free and valuable information to your readers, attracting prospects to your site, and also retaining existing customers through the valuable information that you’re providing.
Also, web page content helps you to boost the ROI of your company because content marketing statistics reveal the following:
- Content marketing generates 3 times as many leads as traditional marketing generates and it’s 62% cheaper.
- SMBs that incorporate content marketing into their marketing strategies generate 126% more leads than those that do not.
- 61% of the purchases made online are as a result of a customer reading a blog page.
8 Tips for Writing Great Web Page Content
#1 Figure out the purpose of the web page content
You cannot craft great web page content if you don’t know why you are creating it.
Do you want to use the content to sell a product? Is it meant to generate new leads? Do you want to use it to drive traffic and support sponsorships?
Once you’re able to determine the goal of the website content that you intend to write, you will be able to craft the content in such a way that it will achieve its goal.
Also, ensure you know who you want to write for before writing one word of content for your web page.
#2 Understand the audience
Don’t forget; you’re not writing for robots but humans. What you write and how you present it is determined by:
The expertise level of your readers
The way you will address experts in your website content will be different from how you address novices.
The information they want to know
This is the most important part of web page content. If you can answer your audience’s questions better than your competitors, you are more likely to win them as a customer.
How they will land on the web page
Knowing where your users are or what they are looking for when they get to your website will guide you on how to write your content.
Your audience’s interests
Understanding what your audience is interested in beyond the web page that you are creating will help you know the things to include in the content to keep them glued to your website.
Copywriting is the art of writing to persuade or influence customers’ decision to buy a particular product or service. Copywriting requires a high level of expertise and mastery of language to persuade readers to take specific action – either you want them to sign up for a course or donate towards a course.
This type of writing includes things like writing sales pitches, ad copy, infographics, product descriptions, and more. Given the crucial role copywriting plays in your overall marketing campaign, it’s important to allow a professional handle the project while you focus on other important tasks.
Depending on your client’s industry, technical writing is an aspect of writing that can seem intimidating. This is why you need a qualified writer with the required industry experience to undertake the writing job. Whether you’re looking to write white papers, ebooks or how-to content, you can benefit from the skills and experience of a professional writing service. The best technical writer strives to achieve simplicity while retaining originality and professionalism.
#3 Research your competitors
Good web page content writing depends on understanding your competitors. Comparing your website to your competitors’ gives you a detailed insight that will enhance the content you write.
Here is why you need to research your competitors’ websites:
- Your visitors are checking out your competitors’ websites too. Find out what they are learning on their websites so that you can offer something unique on your website.
- Researching your competitors’ websites will help you know the trends in writing web content in your niche. You will be one of the first people to determine the key shifts or new strategies that your competitors are trying.
- You can use competitor data to measure your performance. This will be done by knowing the traffic, backlinks, and keywords that your competitors’ websites rank for. With these, you will be able to set realistic goals that you will use to measure your performance every month.
- Researching your competitors’ web content will also give you an idea of the new topics to write about.
This stage will help you evaluate the options at your fingertips even before you write.
#4 Plan how the content work together on your site
Before you write your web page content, ensure you create a plan for how the web pages will work together.
Whether you’re rewriting the content of an existing web page or creating new content, you will find it useful to have a plan. A plan can be as simple as having a list of pages and the topics that the pages will cover.
While creating the plan, think about:
- The web pages that you need and their purposes.
- How people will move through each page.
There are different varieties of web page content. We have long-form content, blog posts, sidebar blurbs, and product descriptions. They all serve different purposes.
#5 Create the content for each web page
As stated earlier, you need to decide the purpose that your web page content will serve before you write them. Each of the pages will have different goals. So, ensure the content on each page serves the purpose they are meant for.
For instance, your website’s home page is the major entrance to your website and it enlightens people about who you are and what you do. So your homepage content must provide a little bit of information about the most essential concepts and must also show people where to go next.
If you’re writing content for landing pages, the content is created to achieve the following purposes:
- To increase click-throughs
- To boost lead generation, and
- To increase revenue.
Another form of content that you can write for your website is blog posts. Their purpose is to educate your audience and boost your brand’s awareness.
Some pages on your website may also be written to attract traffic from those that are searching online. If the purpose of your web content is to drive more traffic to your website, ensure you use a good keyword that you will target in your content.
Find the best keyword for the web page
A keyword refers to the main term that you want search engines to associate with your web page. Before you start writing, you need to identify the main keyword that you want to target.
Write an outline for the content
You need to write an outline so that you can craft good content for your website.
Come up with ideas and gather resources, creating room for interviews with experts. Then create the first draft of your web content.
Write the page content
Once you’ve covered the previous steps, you can then start writing the content. While writing the content, pay attention to the following:
- Know the goal of the content before you start
- Focus on writing about the benefits over features
- Let the content be concise and clear
- Avoid jargon
- Use bullets to make the content easy to read
- Let the content speak directly to your readers
#6 Use non-content page elements
Web page content writing goes beyond only content. If you want to create engaging, high-converting web content, don’t ignore the importance of non-content elements. Use visuals that portray concepts instead of focusing on words to explain them.
You can direct your reader’s attention to important information on your web page by using the following:
- Text call-outs
- White space
- Charts and graphs
- Line breaks
#7 Edit your content
After writing your web page content, leave it for some time. When you go over it later with fresh eyes, you will see new things that you can improve; things like:
- Typographical errors
- Weak word choices
- Unclear sections
- Weak headlines
- Other content that you can link to
You will be surprised by the things you find out. Also, this is a good time to optimize your web page’s SEO.
#8 Optimize the web page for SEO
You may want your readers to find your web page depending on the page’s purpose. While writing content for your web pages, ensure you use the best SEO practices that will help your content rank for your main keyword in search results.
After writing your content, go over it and ensure you use your primary keyword naturally throughout the content. The ideal keyword density is about 1% to 2%. This density is enough to let the search engines know what your page is about without ‘flooding’ the page with the same word.