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Marketing
How Mastercard’s Chief People Officer builds bridges between marketing and HR
What is a Chief People Officer? According to Mastercard's Michael Fraccaro, the role encompasses everything to do with people. The brand made...
Marketing
Walled Garden Walls are getting higher under Google’s new privacy policy
Advertisers have been nimble during the multitude of challenges that have impacted the targeting and privacy landscape: GDPR, CCPA, other state laws like that...
Marketing
Knowing How Your Competitors Are Positioned: The Key To Competitive Intelligence
When was the last time you assessed how your competitors are positioned in relation to your product or company?If you haven't tracked your competitors...
Marketing
What happened to the influencers and their content in 2020?
Social media engagement increased 61% during the pandemic, and American adults spent about seven more minutes a day on social media than in 2019...
Marketing
The Dangers Of Hiring A Search Marketing Firm
Search Marketing FirmIf you hire a search agency to manage a pay-per-click campaign (Google AdWords, Yahoo Paid Search, etc.), you may have a serious problem. Here...